Deerfield Custom Print

Reinventing the Shop Experience

Industry

Custom Apparels

Location

Florida

Service Provided

Website Development and Paid Search Ads

Overview

Boasting a legacy that spans more than 15 years, Deerfield Custom Prints has undeniably cemented its position as a frontrunner in the highly competitive custom apparel industry. However, as the digital age continually reshapes the business landscape, Deerfield astutely identified an opportunity to amplify its online presence. In a strategic alliance with AR TechPartners, they embarked on a transformative journey, making the bold decision to transition from Shopify to WordPress. This move aimed not only to modernize their digital infrastructure but also to tap into the vast potential offered by Google's paid search ads.By embracing WordPress, Deerfield Custom Prints gained more flexibility and creative control over their online platform, allowing for a seamless and engaging user experience. Simultaneously, their utilization of Google's paid search ads enabled them to target a broader audience and boost their brand visibility.This strategic shift reflects Deerfield's commitment to adaptability and innovation, positioning them for sustained growth and prominence in the ever-evolving digital marketplace.

Post-migration, the website saw a 30% increase in loading speed and a 20% boost in user engagement metrics.

The paid ad campaigns contributed to a 50% increase in website traffic, with a significant portion being new visitors.

Mobile traffic experienced a surge of 50% post-migration, highlighting the enhanced mobile-friendliness.

Direct inquiries from the website, encompassing interactions through detailed contact forms surged by 45%.

Objective

We executed a seamless migration of Deerfield Custom Prints' website from Shopify to WordPress, ensuring zero disruptions to the user experience and preserving critical data. Concurrently, we intensified our online presence and customer acquisition efforts through strategically crafted paid search campaigns on Google, thereby boosting the brand's visibility and driving growth.

Strategy and Execution

Platform Transition: Carefully transitioned the existing content, user data, and design elements from Shopify to a more versatile WordPress environment.

Design and UX: We undertook a redesign initiative, optimizing specific elements to enhance the overall user experience within the WordPress framework. Throughout this process, we prioritized the preservation of our brand's consistent visual identity.

Keyword Strategy: We conducted extensive keyword research, with a primary focus on identifying terms highly relevant to the custom apparel industry and Deerfield's distinctive products and services. This in-depth analysis informs our targeted marketing strategies.

Ad Creation: We meticulously crafted persuasive ad copies that align with our brand identity, aiming to not only capture clicks but also convert those clicks into valuable actions and meaningful engagements.

Budget and Bidding: Our budget allocation was astutely directed towards high-performing keywords, complemented by the implementation of dynamic bidding techniques. This strategic approach allowed us to achieve optimal ad visibility and drive exceptional results.

Conclusion

The strategic collaboration with AR TechPartners has been instrumental in enhancing Deerfield Custom Prints' digital presence. Their migration from Shopify to WordPress and effective use of Google ads have significantly strengthened the brand's position in the custom apparel industry. This partnership ensures that Deerfield Custom Prints maintains its top-tier status and remains a dominant force in the ever-evolving digital landscape.

"Our collaboration with AR TechPartners was pivotal. The website transition was seamless, and our online visibility has never been better. Their expertise has significantly impacted our digital journey"