W Media Group

Crafting Digital Narratives

Industry

Media

Location

Atlanta, GA

Service Provided

Website Development & Paid Search Ads

Overview

The W Media Company, a significant presence in the media industry, set its sights on expanding its digital presence. Acknowledging the evolving media landscape, The W Media Group aimed not only to retain its existing audience but also to connect with the digitally inclined younger generations. To turn this vision into reality, The W Media Group joined forces with AR TechPartners, embarking on a collaborative journey encompassing website design and paid search initiatives. Together, they embarked on a mission to bridge the generational gap and thrive in the ever-changing digital era.

120% surge in overall website traffic compared to the previous quarter.

25% drop in bounce rate, showing more engaging and relevant content for visitors.

The average CPC decreased by 35%, indicating better keyword targeting and ad relevancy.

The CTR for the paid ads improved by 15% compared to previous campaigns.

Objective

Our objective was to create and launch a user-friendly, responsive website that authentically reflected The W Media Group Company's brand essence. Concurrently, we implemented a strategic paid search campaign aimed at driving traffic, increasing subscriptions, and elevating engagement rates, delivering comprehensive digital solutions to meet the company's goals.

Strategy and Execution

Design: The design approach was centered around a clean and intuitive layout, prioritizing visual elements like videos and image sliders for enhanced user engagement. The color scheme was thoughtfully aligned with The W Media Group Company's branding, ensuring a cohesive and visually appealing online presence.

Keyword Research:We conducted thorough research to pinpoint high-performing keywords within the media industry and specifically related to XYZ's products and services. This meticulous approach ensured that our campaigns were optimized for maximum visibility and relevance.

Ad Creation: Our approach included crafting compelling and concise ad copies that showcased XYZ's top shows, subscription deals, and the latest content offerings. These ad copies aimed to captivate the audience's attention and convey the value of XYZ's offerings succinctly.

Targeting: expand this content minimum 50 word"Aimed ads at specific demographics such as millennials and Gen Z based on their online behavior, interests, and viewing habits.

Conclusion

The dual approach of redesigning The W Media Media Company's website combined with a strategic paid search campaign not only enhanced their digital presence but also effectively tapped into a newer audience segment. This case underscores the importance of a cohesive digital strategy in today's media landscape.

“The team is great at delivering what is expected out them. The digital creatives were beautifully minimalistic yet elaborate on what they conveyed. Highly thoughtful, cooperative and accommodating team- so easy to work with. Never felt like work!