Spade Skin Care & More

The Spade Medical Spa Difference

Industry

Medical Spa

Location

Los Angeles, CA

Service Provided

Paid Search Ads

Overview

Spade Skin Care & More, a renowned Medical Spa with facilities in El Segundo and Redondo Beach, California, aimed to elevate their online presence and attract more clients using Pay-Per-Click (PPC) advertising. This case study delves into the strategy, execution, and achievements of their campaign. Detailed research was undertaken to pinpoint high-converting keywords related to medical spa treatments and aesthetic procedures. This ensured Spade's ads surfaced when potential clients sought related services.

CPA was reduced by 30%, making the campaign more cost-effective in acquiring new clients

Spade's ads maintained a position between 1.1 and 1.3, ensuring top-tier visibility

Campaign achieved a CTR of 10%, surpassing the industry average for medical spas

Re-engagement rate of past clients, booked another service grew by 30%

Digital Ad Excellence: Leveraging Google and Bing with PPC

Our team embarked on an all-encompassing campaign using two major platforms: Google and Bing Ads. Our chief aim was to enhance online exposure, boost click-through rates, and guarantee a significant return on our ad spend.

Stellar Quality Scores: Most keywords used in the campaign had a Quality Score of 7 or higher, reflecting the relevance and optimization of the ads.
Surge in Clicks: Over a three-month period, representing a 60% increase compared to the previous quarter without the campaign.
High Conversion Rates: 15% of all clicks resulted in a conversion, encompassing appointment bookings or calls lasting over 90 seconds.
Cost-Effective Conversions: The CPA was reduced by 30%, making the campaign more cost-effective in acquiring new clients.
Robust Digital Engagement: Following the initiation of brand campaign, Spade Skin Care & More experienced a 30% increase in session duration.

"I had an absolutely fantastic experience collaborating with the proficient team at AR TechPartners to craft a robust digital strategy for my business. They demonstrated remarkable patience and diligence throughout the entire process"